NY (And everywhere in between)FARM Rio
FARM Rio and MAD have teamed up more times than we can count, and this project was another chance to turn their bold vision into reality. For this event, with just weeks from kickoff to go-live, we transformed a rooftop farm in Brooklyn into a vibrant, nature-filled escape for FARM Rio. Every detail, from venue sourcing to vendor wrangling, styling, and buildout, was crafted to reflect the brand’s bold, joyful spirit.
Despite the fast-moving timeline, the event delivered a seamless guest experience and striking visual moments that took over social feeds. The result? A tropical takeover that stood out in the concrete jungle, and felt like stepping into the brand itself.
Services Provided:
- Experiential Design
- Event Production
- Creative Direction
- Venue Sourcing
- Vendor Management
- Styling & Buildout
- Branded Experiences
- Installations
- Social-First Moments
